Tesco Marketing Communications Free Essay Example, 3250 words

Coherence: ensures that all the different communication channels used by a firm are logically connected (Schultz, 1996A). Consistency, continuity, coherence, and complimentary are the characteristics of marketing communications allowing the organization to achieve its communications goals efficiently and through a variety of channels. Marketing communications planning plays a number of roles in the business including enabling the company to reduce the marketing costs by planning the marketing strategies consisting of communication channels that offer the most efficiency while limiting costs. It also allows for the creation of measures to ensure the channels chosen generate the maximum communications impact that cannot be achieved by either having some of the communications channels or a random choice (Ellwood, 2002: p. 19). Additionally, it allows the organization to make a choice of the integrated marketing communications resulting in effectiveness in marketing communication and t he ability of the marketing strategies in the business to generate sales and augment revenue streams for the business. Marketing communications planning allows an organization to provide clarity on the products and services offered by the company. It also ensures the organization chooses the set of information that best describes the product and services and choosing channels to reach consumers effectively. We will write a custom essay sample on Tesco Marketing Communications or any topic specifically for you Only $17.96 $11.86/pageorder now In addition, it allows an organization to make the right choice of communication channels and provide the some consistent message in all the channels. Consistency creates trust and development of the brand that can only be achieved from ensuring all the channels chosen provide consistency to the audience. The other role of marketing communications planning is to provide an opportunity for the business to understand the consumer preference on the communication channels for accessing information on products and services. Role of marketing communications strategy Marketing communications strategy has certain roles to play in the developing and maintaining the  brand for example Tesco. These roles include aiding the clients make an association with a brand through information-based, rational, or emotional relationships using imagery and feelings (Van Gelder, 2005: p. 12). It allows a business to communicate the meaning associated with the brand. These are done through the using of different communication channels within the marketing communications strategy like packaging, merchandising, and point of purchase elements (Direction, 2006: p.

Poverty Of The United States - 1146 Words

Poverty in the United States is a big concern that the nation face all together. Poverty is the main reasons why people are homeless, do not have enough food to eat, cannot get the medical help needed, and why there are so many crimes throughout the world. The main focus is poverty in the United States and how as a nation the citizens came together to help one another out. RONALD REAGAN famously said, â€Å"We fought a war on poverty and poverty won.† With 46 million Americans — 15 percent of the population — now counted as poor, it’s tempting to think he may have been right (Edelman Para 1). Poverty effects each and every one of our citizens just because fixing poverty requires money, millions and millions of dollars must come from someone. That money comes from taxpayers that works hard for their money whether it is minimum wage, high wage employees, or even property owners. Throughout history, one of the solution of poverty in the United States is provi ding free aid to the general public who qualifies or meet certain standards of being poor and in need. It started long ago when poverty was born, poverty was born in the depression era where the population of the people was jobless, homeless, and left to steal from the fortunate just to survive. Although Welfare has changed significantly from providing aid to single mothers with dependents and war veterans’, it is still a source of income that keeps people from suffering financially alone. Unemployment benefits, welfare, andShow MoreRelatedThe Poverty Of The United States1727 Words   |  7 PagesPoverty defined by the American Heritage Dictionary is â€Å"lack of the means of providing material needs or comforts† (Hirokazu Yoshikawa, 2012). Poverty in the United States is an issue that is often times overlooked because the focus of poverty is on developing and struggling countries. People often think America does not experience poverty because it is such a thriving c ountry. The problem with this is that America is indeed struggling with poverty: â€Å"there are currently 488 counties in America whereRead MoreThe Poverty Of The United States1548 Words   |  7 Pagescitizens in poverty has risen. Several organizations have been set up to help those who suffer from poverty and provide their everyday needs. There are always ways where a community can help eliminate the amount of people suffering poverty. Government has an influence on how much money flow there is in the United States such as the FED, which was created to help maintain a stable monetary and financial system and control the money supply. People themselves can also help from falling into poverty, butRead MorePoverty Of The United States1408 Words   |  6 PagesWhen people hear the word poverty many people think of the bad connotations that come with it like, smelly homeless people that are crackheads and disease holders. Some people may even think they are uneducated or not h ard working enough and rather ask for money instead of trying to get a job. Although a small portion of that may be true to some homeless people due to addictions on drugs and the toll it takes on their lives. The majority of homeless people are either veterans or immigrants, who findRead MorePoverty in the United States755 Words   |  4 PagesPoverty in the United States is getting in inferior quality every day and nothing is being done about it. Many people who want to help the poor, but no one knows exactly how to help them. A primary reason for people not taking action is because of lack of information that is provided about issues on poverty. Poverty is defined as the state of one who lacks a usual or socially acceptable amount of money or material possessions. According to the U.S. Census Bureau data released Tuesday September 13thRead MorePoverty Of The United States Essay1369 Words   |  6 PagesPoverty within the United States is defined as â€Å"having an income below a federally determined poverty threshold. † Poverty thresholds were developed by the United States government in the 60s. Over time these thresholds are adjusted to account for inflation; it is typical to adjust the poverty threshold levels annually. They represent the government’s estimate of the point below which a family has insufficient resources to meet their basic needs. Any family with less income than that establishedRead MoreThe Poverty Of The United States1531 Words   |  7 Pagessuch dialog, topics on the increasing and rather consistent levels of poverty in some regions in America are touched on as well. Poverty is defined as a condition where one’s basics needs for food, clothing, and shelter are not being met (What Is Poverty? â€Å"). From sea to shining sea, more than 15 percent of the American population live in poverty, a total of people over 46 million. Many who live in poverty within the United States live in areas that were once thrivin g from the country’s economic growthRead MoreThe Poverty Of The United States Essay1385 Words   |  6 Pages The Character of Poverty in America Poverty has always been a key factor in United States History. Ever sense Americas birth there have been groups affected by poverty, but the forms of the poverty that affected these groups have changed as well as the nature of poverty itself in the USA. The abolition of slavery, the forced assimilation of native Americans, and mass immigration changed character of poverty within the united states change due to an evolution from agriculture to industry and a changeRead MoreThe Poverty Of The United States1746 Words   |  7 PagesWhat is poverty? A question most Americans will not have to think twice before answering. Poverty is, of course, simply a lack of money. The views of a specific person will defer when politics or morals are introduced, however, the idea stays the same. Those in poverty are there because they have less money than what has been decided to be livable. Poverty has changed significantly over the last two hundred years in the United States, and yet, the measuremen t has hardly changed since it was createdRead MorePoverty in the United States1061 Words   |  5 PagesThe Background of Poverty in America In the United States, there are about more than forty-six million people living in impoverished conditions today. Poverty is a major conflict issue in this country amongst people who are part of the lower class because American families always had a hard time making ends meet, even before the Great Recession began. Living in poverty puts them at a disadvantage because they have to choose between necessitates like health care, child care, and food in order toRead MorePoverty Of The United States1475 Words   |  6 Pages â€Æ' Poverty in the United States is defined as a social problem. As outlined in the text, a social problem is â€Å"a condition that undermines the well-being of some or all members of a society and is usually a matter of public controversy†. It is easy to see that there is a large economic divide in the United States, but with only a small percentage of people in the highest income stratification and the vast majority struggling to get by, the majority of United States citizens agree that there is too

Trauma Informed Case

Question: Write about theTrauma Informed Case. Answer: Introduction Trauma as Bath,H., (2008), puts it refers to any life experience that may have resulted in physical, emotional or psychological pain. This can occur at any stage of human life as Kramer Tempel (2013) from infancy to adulthood. Forms of trauma vary but some examples such as rape, domestic violence, car accidents, loss of a loved one are quite common in our society. However most people prefer to keep their experiences in trauma as a secret, not letting anyone know lest they be judged by the society. There has been an increased interest in in trauma studies as a result of recent research studies that have shown a clear association between traumatic experiences and health, especially mental health. Trauma influences the persons possibility to access health care, diagnosis, adherence to medication and ultimately healing. Since majority of the population have experienced trauma, more than even one time for some of them, this field can be used to better the treatment process we currently have. Behavioral health problems are strongly related to trauma and thus in this essay we are going to look at how trauma informed care can be used to improve service deliver to customers suffering from behavioral and mental health problems. This approach is based on making decisions on how to help the patient putting into consideration the trauma history of the patient. This method has better results than the previous methods. How Trauma Informed Care can Guide Provision of Mental Health Care Trauma informed care can guide provision of mental health care both at policy level and for the consumers. At a policy level, this can be achieved by first having a trauma oriented work force. According to Hoge et al (2007), In order for the trauma informed care to take place, the health workers in hospitals and nursing homes offering this care should have adequate knowledge on how to carry out the process. This is achieved by hiring health workers that have wide, relevant and up to date information on trauma informed care. The workers in place should also be trained on trauma care regularly to ensure their knowledge is always updated. The health institutions should also ensure that the workers have a conducive environment for working. Working in health institutions can be stressful a factor that can easily lead to underperformance of the workers. The health provides should also be well remunerated for their services. Governments should also come up with policies that will promote research as Dollard, N. Hummer, V., (2012) pointed out so as to improve on the knowledge already in place. It is only through research that new information can be acquired resulting in advancement and improvement of trauma informed care practice. As a result the patients would receive better treatment which would result in better results. For the consumers, trauma informed care can provide vital information, Dollard, N. Hummer, V.,( 2012), that would be useful for mental treatment for example in alcohol and drug rehabilitation facilities. This is because in this method of treatment, the health worker has more information that will direct him or her to formulating the correct treatment plan. In this case for example according to Covington, S.S., (2008) , the health worker will not only be interested in treating the addiction part of their patient but they will dwell into the reasons as to why the individual began drug abuse. The health worker will also look into the reasons or factors that stimulate their patient to start drug abuse. With this information, proper treatment is offered to the patient and thus they recover faster. Trauma informed care enables the health provider make the right diagnosis even in cases where the patient symptoms suggest otherwise. For example, a soldier may present to a health worker with symptoms such as insomnia, and nightmares. If the health worker has no prior history of the patient, he or she may go ahead to prescribe sedatives for the patient. But if the health worker has prior information that the patient is a soldier, who has been in several wars, they will know that this is a case of post-traumatic stress disorder and not merely, insomnia. As a result, the patient will receive better mental care than if he hadnt made the worker aware of his history. In psychiatric centers where patients with mental disorders such as schizophrenia are admitted and nursed, trauma informed care helps a great deal in management of the patients. For example in our case of schizophrenia, the patient will present with an array of behavioral disorders such as delusions, hallucinations disorganized thinking and abnormal and disorganized speech. The health worker at the facility will manage this symptoms at first. But that will not be all, the health worker will also find out the root cause of the schizophrenia based on the past history of the patient. Probably something traumatic happened during the patients childhood and the patient had no one to counsel them and as a result, he fell into depression and schizophrenia resulted. With such knowledge the health worker will manage their patient well because they have the necessary information and eventually help the patient come to terms with their past and the healing process is complete. Trauma informed care is guided by a set of principles or fundamentals that according to Ko SJ Lyne CM (2008) include: understanding trauma and its impact, promoting safety of the consumer as well as a safe environment, supporting the consumer control, his or her choices, and autonomy, ensuring cultural competence and knowing that recovery is possible among others. These are the factors that guide health workers in ensuring that the trauma informed care to mental health patients is done efficiently and correctly. How Principles of Trauma Informed Care Relate to my Approach in Supporting Consumers with Mental Health The first principle about understanding trauma and its impact is very important. For one to be able administer trauma informed care they must know what type of trauma affected their customer. There are different types of trauma such as complex trauma which is most severe and results from traumatic childhood experiences, post-traumatic stress disorder and cultural safety trauma. It is important for me as a health worker to first identify which type of trauma is causing my patients mental problems because from there I can be able to know how to manage him or her. All these traumas have a different cause and thus a different management strategy. Most trauma victims suffer from insecurity and fear as most of traumatic experiences involve either or both of them. For example victims of rape will experience fear towards any male person, even if they mean no harm. It is therefore hard for the consumers to trust anyone even the health workers at the nursing homes. As Hopper, E.K., Olivet, J., 2010 explain, it is therefore my duty as a health practitioner to restore their confidence and feeling of security even before I can begin the trauma informed care to treat their mental condition. This can be achieved by proving a safe physical environment, and explaining everything to them in detail so as to avoid emotional insecurity. All these is geared towards avoiding re-traumatization something that could worsen things. Once this has been done, it becomes easy to manage the mental health problem the customer is suffering from. Principles of trauma as put by Bath, H., (2008) are also based on supportive consumer control, freedom of choice. This aspect is usually emphasized because trauma patients experience their traumatic events not by choice but as a result of the circumstances. For examples, a kid whose parents died while they were young might have the feeling of helplessness and despair. This is because the events that happened were out of his or her control therefore giving them the impression that they really cant have control over their lives. It is therefore important for me as a health worker to ensure I first restore the sense of control and independence before tackling the mental problem issue. Once the consumer has regained his or her feeling of security, it becomes easier to deal with the issue of mental problem since the root cause of the issue has been resolved. The main aim of trauma informed care, according to Ko Lyne (2008) is recovery of the patient. This is why recovery is among the principles of trauma informed care. Quick and proper recovery can be as a result of the relationships the patient forms. Health workers implementing the trauma informed recovery therefore encourage their consumers to form relationships especially with their family members and close friends. It is through this relationships that patients realize they have people who mind them and hence they better put some effort in their recovery process. This is usually effective in treatment of mental health issues such as drug and substance abuse. Relationship forming is therefore vital to patient recovery and its up to the health worker to guide their patient to form Conclusion From the essay and according to Muskett, C., (2014) we can clearly see that trauma informed care is the best way to go. This is because we are usually not concerned with treatment of the symptoms but rather the root cause of these symptoms. It ensures that the health worker has all the necessary information they require to make the correct diagnosis and thus formulate the best form of management. Trauma informed care also ensures that chances of the mental health condition reoccurring is also minimal as the root cause of the issue has been dealt with. Though this method consumes time and also resources in training of staff, the results are usually worth the cost. It is therefore the way to go for Australia mental health sector. References Bath, H., 2008. The three pillars of trauma-informed care. Reclaiming children and youth, 17(3), p.17. An action plan for behavioral health work force development, Hoge at al 2007, pg 297 Kramer, T.L., Sigel, B.A., Conners-Burrow, N.A., Savary, P.E. and Tempel, A., 2013. A statewide introduction of trauma-informed care in a child welfare system. Children and Youth Services Review, 35(1), pp.19-24. Klain, E.J. and White, A.R., 2013. Implementing trauma-informed practices in child welfare. Retrieved from State Policy Advocacy and Reform Center: www. childwelfaresparc. org/wp-content/uploads/2013/11/Implementing-Trauma-Informed-Practices. pdf. Dollard, N. and Hummer, V., 2012. Trauma-informed care. Hopper, E.K., Bassuk, E.L. and Olivet, J., 2010. Shelter from the storm: Trauma-informed care in homelessness services settings. The Open Health Services and Policy Journal, 3(2), pp.80-100. Ko, S.J., Ford, J.D., Kassam-Adams, N., Berkowitz, S.J., Wilson, C., Wong, M., Brymer, M.J. and Layne, C.M., 2008. Creating trauma-informed systems: child welfare, education, first responders, health care, and juvenile justice. Professional Psychology: Research and Practice, 39(4), p.396. Muskett, C., 2014. Trauma?informed care in inpatient mental health settings: A review of the literature. International Journal of Mental Health Nursing, 23(1), pp.51-59. Bath, H., 2008. The three pillars of trauma-informed care. Reclaiming children and youth, 17(3), p.17. Jaycox, L.H., Cohen, J.A., Mannarino, A.P., Walker, D.W., Langley, A.K., Gegenheimer, K.L., Scott, M. and Schonlau, M., 2010. Children's mental health care following Hurricane Katrina: A field trial of trauma?focused psychotherapies. Journal of Traumatic Stress, 23(2), pp.223-231. Covington, S.S., 2008. Women and addiction: A trauma-informed approach. Journal of psychoactive drugs, 40(sup5), pp.377-385. Spies, C.D., Emadi, A., Neumann, T., Hannemann, L., Rieger, A., Schaffartzik, W., Rahmanzadeh, R., Berger, G., Funk, T., Blum, S. and Muller, M., 1995. Relevance of carbohydrate-deficient transferrin as a predictor of alcoholism in intensive care patients following trauma. Journal of Trauma and Acute Care Surgery, 39(4), pp.742-748.